
Why ‘potential’ winds me up
HR astrology, tarot cards in Excel, and that bloody word, 'potential', winds me right up.

The loneliest ride: Parallels between founder-CEO life and Indian desert cycling
Riding through the desert showed me the truth of founder life, you’re surrounded by people yet utterly alone.

E353 | Make the tech invisible, make the work flow — my conversation with Shelley Copsey of FYLD
I like founders who aren’t distracted by the sparkle. Shelley Copsey is one of them. She started in consulting on

No, you’re not stepping away: The 6-stage guide to founder-led sales
Founders dream of escaping sales, but the brutal truth is you’re never done, you just level up.

The real reason your team avoids conflict – and why it’s costing you
Teams don’t fail from conflict, they fail from silence. Avoiding honesty kills performance far quicker than any tough conversation.

E352 | The caring AI CEO who pays £2.5k for failures – my conversation with Steve Salvin of Aiimi
Want people to innovate with AI? Pay them to fail spectacularly. Aiimi’s ‘Nobber of the Year’ proves it works.

Six things you won’t give a sh*t about in five years
Five years from now, you won’t remember the chaos — only how you handled it, and who stuck around.

Structure and sanity: Why every CEO needs a good support system
Being a CEO isn’t heroic—it’s bloody lonely. Get a support system before burnout becomes your business strategy.

E351 | Dan Williams: How optimism, endurance and trust built a 10x manufacturer
You meet some leaders and know within five minutes why their teams follow them. Dan Williams is one of those.

13 bits of dreadful advice for CEOs (and why you should ignore them)
Ignore the LinkedIn gurus—most CEO advice is bollocks. Think clearly, cut crap fast, and build something that actually works.


