F**k Plan B
£16.99 £0.00
This book is a rallying cry to stop playing it safe and start building something that matters.
Most businesses don’t fail because they take too many risks—they fail because they don’t take enough. Too many founders hedge their bets, second-guess themselves, and cling to backup plans that quietly drain their ambition. If that sounds familiar, it’s time to change the game.
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Dominic Monkhouse has built and scaled multiple businesses from zero to £30 million—he knows what it takes to win, and it’s not cautious, incremental growth.
This book gives you four core principles to build a business that thrives and a 10-point plan to scale fast without drowning in complexity. You’ll learn why speed beats perfection, why obsession fuels success, and why most leadership teams are too slow and too soft to make it. It’s not about reckless gambles—it’s about making bold, calculated moves and backing yourself to succeed.
If you’re tired of playing defence and want to build a company that lasts, F**k Plan B will show you how. Read it. Apply it. Go all in.
These Are the Raw, Uncomfortable Questions Every Founder Needs to Face
Am I keeping a Plan B because I’m scared to commit fully?
If you’re hedging your bets, you’re already setting yourself up to fail. The most successful founders go all in—no backup, no excuses.
Do I really have the obsession it takes to succeed?
The best founders don’t “balance” their business with other priorities—they live and breathe it. If that level of commitment feels extreme, you’re not in the right game.
Am I moving fast enough, or am I stuck overthinking?
Perfection is the enemy of progress. How many opportunities will you miss if you keep waiting for the perfect plan?
Is my business growing, or am I just getting comfortable?
Growth happens outside your comfort zone. If things feel too easy, you’re likely not pushing hard enough.
What if no one else believes in my vision—will I keep going?
Friends, family, and even your own team might doubt you. But if you don’t believe in your own mission, you shouldn’t expect anyone else.
Am I playing offence or just playing it safe?
The biggest businesses are built on bold bets. If you keep playing small, you will unlikely ever build something truly great.
Founders Who Went All-In on F**k Plan B
“Focus on priorities drives successful plan A!”
David Howson
President EMEA, Vantage Data Centers
“Finding A-players and removing toxicity was game-changing.”
Hazel Pulley
CEO, Excelsior MAT
“Dominic has insights to help solve challenges!”
Daniel Teacher
Managing Director, T-Tech
Meet Dominic
Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. As host of Curious Leaders, he shares straight-talking insights on what it really takes to grow and lead at scale.
He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control.
His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.
Maybe you’re stuck. Maybe you’re ready but not sure how to get there. Either way, let’s talk.