How to know if your business is evolving
Businesses are changing. Fact. Gone are the days of predictability, forecasting and long-term planning. In an increasingly uncertain world, businesses who are agile, fast-moving and responsive are gaining traction, leaving traditional models for dust.
I’ve been reading Frederick Laloux’s influential book ‘Reinventing Organisations’ in the past few weeks. It’s all about the evolution of businesses from what he describes as ‘machines’ to ‘living organisms’. He says people have become suffocated by the status quo. Their lack of purpose and meaning has led them to search for new ways of doing things.
The resulting cultural transformation has revolutionised the experience of work and led to organisations that ‘sense and respond’ to events, rather than trying to control them. By thinking differently, relating differently and responding differently, they’ve evolved into businesses that are better equipped to fulfil their purpose. Whatever that purpose might be.
Many of the businesses I work with are evolving. It’s my job to help them up the evolutionary ladder and I’m fascinated by organisations who are at the edge of change. If I can help them transform their culture and outlook, the rewards can be huge. This is what gets me out of bed every morning!
But how do you know if you’re evolving and growing? What are the hallmarks of a highly evolved organisation?
There’s a move towards self-management, where no-one holds power over anyone else. Take the traditional pyramid of management away and you enable all team members to feel responsibility and buy-in. A lot of the ego-related ‘stuff’ gets drained out of the room as people know they are valued and they have equal power. Their voice is heard and this takes away all the usual negative politics, game-playing and other toxic behaviours that are common in traditional organisations.
Natural hierarchies emerge – on certain issues, some team members will have more knowledge and they can then take the lead. Everyone is at the top of their game and people blossom. They compete to be helpful, to be visible and to be contributing.
A case study in Laloux’s book is a brilliant example. He describes the evolution of Buurtzog, a nursing organisation in Holland. The guy who ran it, Jos de Blok, had a sense of how nursing could be done differently. By setting up self-organised teams who plan and track their own work, he built a successful company of over 9000 employees that have revolutionised the healthcare system in Holland.
When some of his teams suggested that the company should focus on prevention as well as care, de Blok was able to move quickly by asking them to share their approach. This was then adopted by many of the other teams and the company morphed into a new version of itself without all the usual bottlenecks associated with older style business transformation.
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The reality that I see from the work I do is that the future is here, but it’s unevenly distributed. Some organisations are open to change and embrace it fully. They move higher up the evolutionary ladder because there’s a real appetite to adapt and grow. Others are more traditional but have begun to evolve in some areas and want to broaden this out to the whole organisation.
It’s my job to help businesses find the intrinsic motivation that will inspire their staff. I see it as a great privilege to help create good places to work. Ultimately, the positive effects of this will impact on so many things – families, communities, friendships, the local economy. This is what motivates me and gives me purpose. The rewards for my clients can be huge – a motivated workforce can unlock an additional 40% of discretionary effort. And it can be a whole lot of fun making it happen!
Written by expert business coach Dom Monkhouse — founder of Monkhouse & Company. Find out more about his work here.
To listen to an interview with Frederick Laloux, click here.