Summary

Ken Rusk, a blue-collar entrepreneur, shares insights on success, purpose, and entrepreneurial thinking. He emphasises goal-setting, visualisation, and creating a culture that supports individual ambitions. Ken advocates for financial literacy, trade careers, and taking control of one’s life rather than following traditional career paths.

He also highlights the power of collaboration, giving back to the community, and making responsible choices. His new book, Cool Boss, explores how to build a positive workplace that attracts entrepreneurial thinkers and fosters long-term success.

On today’s podcast: 

  • Having a clear purpose and maximising opportunities are key to achieving success and living your best life.
  • Anyone can be an entrepreneur or an intrapreneur as long as they have a clear vision and take action.
  • Creating a culture that supports individual goals and fosters entrepreneurial thinking is crucial for business success.
  • Being specific and actionable in your goals is essential for making progress and achieving desired outcomes.
  • Using visual representations can help create a clear vision and motivate individuals to work towards their ideal life. Visualize and manifest your goals to bring them into your life.
  • Collaboration and support from peers can help in achieving success.
  • Financial literacy and starting early with saving can lead to a secure retirement.
  • Consider trade careers as they offer high demand and good earning potential.
  • Create a positive work culture by recognizing and valuing employees.
  • Giving back to the community can bring personal fulfillment and success.
  • Take control of your own life and make responsible choices.
  • Challenge the societal pressure to pursue traditional college education.
  • Create a work environment that attracts entrepreneurial thinkers.
  • Ken’s new book, ‘Cool Boss,’ focuses on creating a positive work culture.

Follow Ken:

Who is Ken Rusk

Ken Rusk is a best-selling author, entrepreneur, and blue-collar advocate showing that there’s no degree required for comfort, peace, and freedom.

Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams.

Ken Rusk specialises in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualisation, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.

What you’ll learn from Ken Rusk

03:36 The Importance of Purpose and Action

08:00 Defining a Blue-Collar Entrepreneur

11:14 Building a Culture of Entrepreneurial Thinking

15:07 Setting Specific and Actionable Goals

23:31 Visualising and Manifesting Your Goals

25:08 The Power of Collaboration and Support

26:12 The Importance of Financial Literacy and Trade Skills

34:30 Creating a Positive Work Culture

36:32 The Benefits of Giving Back to the Community

40:51 Taking Control of Your Own Life

42:16 Challenging the Pressure to Pursue College Education

44:10 Attracting Entrepreneurial Thinkers with a Positive Work Environment


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