This week on Mind Your F**king Business, Dominic Monkhouse speaks with John Readman, founder of Modo25, about the power of in-house marketing. John shares how AI-driven tools like ASK BOSCO® help businesses optimise budgets across platforms like Google, Facebook, and TikTok.
They explore building strong marketing teams, strategic budget deployment, and the impact of predictive analytics. John also discusses his charity initiative, Ride25, supporting an orphanage in Uganda, highlighting the human element in business success.
Follow John:
Who is John Readman
John Readman is the founder and chief executive officer of Modo25 and ASK BOSCO®. He is a retail expert with over 25 years of experience growing agencies and brands. John had a bold plan to revolutionize the way agencies and brands approach their digital marketing strategies using machine learning and AI to help digital marketers know exactly where to invest their next pound, dollar, euro, or yen.
Modo25 is a global, supported in-housing and marketing technology provider. ASK BOSCO® gives online retailers and marketing agencies the power of AI predictive marketing analytics, enabling them to plan, predict and profit from marketing spend. It allows brands and agencies to get value from every pound spent on marketing.
What you’ll learn from John Readman
04:15 – Ride25: Charity Cycling Business
05:31 – Cycling Around The World In Bite-sized Chunks
08:55 – The Founders’ Ride
09:46 – Inspiring Orphaned Kids To Cycle
12:50 – Americans love cycling, made good money. Met cofounder.
12:50 – Making Strong Business Connections Through Cycling
14:09 – Modo25: Helping Brands Bring Marketing In House
17:03 – The Genesis Of AKS BOSCO®, The Tech Behind Modo25
19:26 – Where Should Marketers Spend Their Next Pound
20:29 – AI-enabled platform for predictive analysis.
25:56 – The Swift In AI’s Perception In Marketing
27:29 – 4-Day Week, Productivity And Creating The Right Culture
33:18 – What Happens When You Have A-Players In Your Team
29:03 – Book Recommendations