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James Kerr is a writer, coach, and consultant who specialises in leadership, culture and mindset in high-performing teams. His global bestseller, ‘Legacy’, has been described by The Daily Telegraph as “the modern version of Vince Lombardi’s guides to coaching”, saying that ‘for those searching for genuine keys to team culture, it is manna from heaven.’

In this frank discussion, Dominic explores the synergy between individual leadership and collective vision, and the critical role of cultural evolution in maintaining relevance and potency. James shares how the iconic “Sweeping the Shed” mantra, revolutionised team culture at the All Blacks. And how these principles can be applied beyond the rugby field into business and everyday life.

About James Kerr

James Kerr is a writer, coach, and consultant who specialises in leadership, culture and mindset in high-performing teams. The Times has described his global bestseller, Legacy, as ‘seminal’. The Daily Telegraph called it ‘the modern version of Vince Lombardi’s guides to coaching’, saying that ‘for those searching for genuine keys to team culture, it is manna from heaven.’

Kerr has worked with Tier One Special Forces, in the English Premier League, international cricket, Formula One, America’s Cup, Major League Baseball, and Olympic pathways. He has guest lectured at Westpoint Military Academy, Sandhurst and Eton College and written for the BBC, Independent, Times and Guardian. His corporate clients have included Google, Spotify, Goldman Sachs, McKinsey & Co, Adidas, and Arc’teryx. He is currently working on ETHOS – The Legacy Playbook. He lives in the UK but works around the world.

Discover

  • The Role of Values in Sustainable Success: By embracing values such as humility, responsibility, and respect, the All Blacks created a foundation for long-term success, demonstrating that values-driven cultures outperform talent-driven ones.
  • The Power of Rituals and Symbols: The enduring significance of the Haka demonstrates how rituals and symbols can reinforce identity, unity, and purpose within a team.
  • Leadership Across Domains: The principles of leadership and cultural excellence are universal and can be applied across diverse fields, demonstrated by James’ work in sports, military, and business.
  • Neuroscience and Leadership: The interplay between neuroscience and performance underpins how understanding the brain’s responses to fear and confidence can inspire leaders to strike a balance between challenges and support, fostering growth and accountability.

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